Today the Dragon Wins

"Today the Dragon Wins" offers information from Fantasy Author and Professional Editor Sandy Lender. You'll also find dragons, wizards, sorcerers, and other fantasy elements necessary for a fabulous story, if you know where to look...

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Sandy Lender is the editor of an international trade publication and the author of the fantasy novels Choices Meant for Gods and Choices Meant for Kings, available from ArcheBooks Publishing, and the series-supporting chapbook, What Choices We Made.

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Wednesday, March 05, 2008

Promotional Guide
Writers Can't Hide Behind the Books, Part II

In yesterday's installment, I mentioned going to speak at a local writer's group about blogging. Blogging is one of the items writers can use for pre-promotion, the topic of today's installment in "Writers Can't Hide Behind the Books". What I'd like to talk about is a good way to build an audience to show potential agents, editors and publishers what you can bring to the table besides your prose.

When you're ready to turn in your masterpiece, agents want to know how marketable you are beyond your words. Do you know how to promote? Do you know how to sell? Can you stand out among the myriad other books that will be released the day your book gets released (when you get that far) and on the days after? If you can show that you have an audience already poised to pounce on your book when it's released, that's going to look good to the bean counters.

Blogging is one way to build the audience. Online newsletters, e-mail alerts that give free, useful information in your area of expertise to a (growing) group that wants to receive it, interactive Web sites, chat rooms, etc., all bring people into your expanding circle of influence.

The people receiving these items are potential readers. They become interested in what you're offering for free and learn to trust you as a resource. When your book hits the streets, they're interested. Publishers understand this concept. While having an audience doesn't compensate for a poorly edited manuscript or a poorly conceived idea, it could be the pre-promotional tool that puts your well-edited and well-conceived masterpiece to the top of the stack when it comes time to award contracts.

Do you have a blog? Are you registered with Technorati at Let me know and we'll exchange "favorite" status there with and To make the process extremely easy, I've installed a button at the bottom of this blog, next to the Sparklit counter, where you can click to link where you want to go. It's a technique I haven't pursued yet due to time limitations, but it's one more way to get your blog more attention in cyberspace. That means increased audience.

If you're not registered with Technorati, this is a free and simple process that gets you connected with a network of other bloggers. By setting other blogs as favorites of yours, you enhance their status. When the blog owners return the favor, you help each other out. I'm interested in assisting other writers, marketers and readers with this concept at this stage in my marketing and promoting efforts. How about you?

"Some days, I just want the dragon to win."
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Blogger Jane Kennedy Sutton said...

Thanks for your promo guide of useful info, Sandy. Love it. I tried the Technorati Button at the bottom of your blog and it WAS super easy. Though I’ve been a regular reader of your blogs for some time, you are now officially on my list of favorites.

Jane Kennedy Sutton
Author of The Ride (soon to be released by ArcheBooks)

11:33 AM  
Blogger Sandy Lender said...

Thanks, Jane! Inputting yours worked because you're showing up in my favorite list now, so I think this experiment can go forward.

Thanks and congrats again on the progress with The Ride. I look forward to seeing you at B&N.

Sandy L.
"Some days, I just want the dragon to win."

9:46 AM  

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