Today the Dragon Wins

"Today the Dragon Wins" offers information from Fantasy Author and Professional Editor Sandy Lender. You'll also find dragons, wizards, sorcerers, and other fantasy elements necessary for a fabulous story, if you know where to look...

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Sandy Lender is the editor of an international trade publication and the author of the fantasy novels Choices Meant for Gods and Choices Meant for Kings, available from ArcheBooks Publishing, and the series-supporting chapbook, What Choices We Made.

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Thursday, March 22, 2007

They've Reinstated Father Fessio
Or...how to confuse your market place

Writers can take another lesson from Ave Maria University today. Yes, when every news media outlet is trained on you from here to Kingdom Come for pulling a ridiculous marketing move, reverse the move. It's like Coca Cola bringing back Traditional Coke in the '80s.

But I want to congratulate Father Joseph Fessio on getting a teaching position at Ave Maria University. I recognize that your motives are genuine, and your love of the students you'll be mentoring is what guided you in accepting the demotion and degradation (oh, wait, wasn't that one of our words of the day on The Dragon this week?) you've just endured on a national level, but I think you've let that institution get off a little too easily. They're getting everything they want out of the deal...

All you writers visiting The Dragon today, take notes. That's clever marketing.

"Some days, I just want the dragon to win."

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