They've Reinstated Father Fessio
Or...how to confuse your market place

Writers can take another lesson from Ave Maria University today. Yes, when every news media outlet is trained on you from here to Kingdom Come for pulling a ridiculous marketing move, reverse the move. It's like Coca Cola bringing back Traditional Coke in the '80s.

But I want to congratulate Father Joseph Fessio on getting a teaching position at Ave Maria University. I recognize that your motives are genuine, and your love of the students you'll be mentoring is what guided you in accepting the demotion and degradation (oh, wait, wasn't that one of our words of the day on The Dragon this week?) you've just endured on a national level, but I think you've let that institution get off a little too easily. They're getting everything they want out of the deal...

All you writers visiting The Dragon today, take notes. That's clever marketing.

"Some days, I just want the dragon to win."

Tags: Dragon, Father Joseph Fessio, Ave Maria University, marketing